PAY WHAT YOU FEEL
Just like it says. It's not a scam.
You determine the value.
Have you ever felt ripped off for something you paid for?
Or ever sold something and felt like your customer didn't appreciate your value?
By paying what you feel, and paying when you feel, the answer for both you and me is "No".
Whatever decision you make... it's the right one.
ONE SMALL CAVEAT
For photography services that require a contract (day in the life, wedding, etc.), I need to be paid for said contract to be valid. I generally set that amount at $100. It is refundable and negotiable. This way we both have some skin in the game! And I can treat myself to a few large lavender mochas.